In 2021, I developed the visual identity for Leftfield, a media and communications agency founded by Marco Felicio.
The identity began with the name itself and the idea of approaching things from an unexpected position. Letterforms were reversed and reoriented while remaining legible, creating a wordmark that shifts between reading and looking.
Reduced to black and white, typography becomes structure rather than decoration. Familiar forms are disrupted without losing their function – a simple visual system reflecting Leftfield’s approach to questioning convention and finding another point of view.
2021
Brand identity
Art direction and typography